Friday, June 23, 2006

Virus advertising

Heh. A bit of virus advertising: Alison Kent has an interview with J A Konrath. Konrath writes the Jacqueline 'Jack' Daniels thriller series.

I've yet to read one of his books - they seem to be singularly unavailable here - but they sound highly entertaining.

FYI, for those who don't know, 'virus advertising' is the new way of getting products out there using the net. There have been some highly successful campaigns using this method. The plan is to send an advert to people via email. Those people, if the ad is good enough, clever enough or funny enough, will send it on to others. The best part is that it's free for the advertisers, thus saving the budget of companies.

It works for authors, too. It's an evolution of word of mouth. I wouldn't have heard - or read the books of - a number of authors without the 'net, the weblogs I read; nor would I be able to pass those authors on.

Who'd a thunk? Advertising that's cheap, wide-spread and advantageous.

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